Research On Sustainable Growth Of Oriental Garden Company Based On Financial Perspective

Most of the enterprises are for-profit organizations,and their profit-seeking characteristics promote their pursuit of high-speed growth,and blind growth has led to cases of financial crisis or even bankruptcy.In the capital market transformed by the storm,a batch of enterprises fell,and a number of batches of enterprises were established.The rapid replacement made the life cycle of Chinese enterprises difficult to continue.How to ensure the continuation of corporate life has become an urgent need for Chinese companies to pay attention to and solve problems.Therefore,the theory of sustainable growth is widely accepted as a strategy to guide the development of enterprises.This paper first summarizes the research results of domestic and foreign scholars on sustainable growth theory,model,empirical analysis and financial strategy,and provides theoretical support and research direction for our follow-up research.Secondly,select the typical case company--Oriental Landscape Company's financial data since its listing,and diagnose the company's operational efficiency and financial status from the two aspects of individual financial indicators and comprehensive financial indicators under DuPont analysis,and find out its weak points of operation.Then,based on the Higgins sustainable model of accounting and the Rappaport sustainable growth model based on cash flow,the sustainable growth rate under different financial conditions is calculated,and compared with the actual growth rate,the growth is excessive.-Insufficient growth-three stages of excessive growth,and analyze the reasons for the difference.At the end of the paper,the development strategy of establishing sustainable development awareness,construction project management informationization,ppp project asset securitization and transfer of equity fundraising is proposed to improve its sustainable growth.Through the complete case study,the following conclusions are confirmed:(1)In this case,the company has not achieved sustainable growth since its listing,and the growth mode relies on external financing.The actual growth rate has been significantly higher than its sustainable growth rate for many years.In the long run,it will have a negative impact on the company's various financial indicators,which will bring hidden dangers to the company's development.(2)To achieve the convergence of the actual growth rate and the sustainable growth rate,certain conditions must be met.The conditions include the economic environment,the development of theindustry,and the development stage of the enterprise itself.The difference between the two can only exist in the short-term business process,and it is impossible or not to exist for a long time.The enterprise will eventually eliminate the difference actively or passively.It is essential that business managers balance the relationship between real growth and sustainable growth.