Research On Pricing Method Of High Speed Railway Passenger Ticket Based On Multi-stage Passenger Selection Characteristics

With the increasingly fierce competition between high-speed railways and aviation,highways and water transport,the competitive pressures in the high-speed railway market continue to increase,especially the high-speed railway pricing has many problems,and the old-fashioned method has affected the competitiveness of high-speed railways.This paper studies the pricing optimization of different high-speed rail products in the same OD.With the goal of maximizing the economic income of railway transportation units and maximizing passenger travel efficiency,this paper proposes a high-speed railway ticket pricing model based on multi-stage passenger selection characteristics.A wide-line case study was conducted for the object.Firstly,it analyzes the various types of fares abroad,and combines the current domestic price system to explain the basic principles of the fare development in China and the key points of the remaining.Through theoretical explanation,the pricing model based on different transportation modes and the pricing model based on different passenger transportation products of high-speed railway are established respectively.The fare formulation problem is divided into two stages for analysis.The selection of passengers for different transportation within the passenger route from Nanning to Guangzhou is the first.Firstly,it explains that there are mainly several modes of transportation and the characteristics of each mode of travel in the passenger route from Nanning to Guangzhou.Then,according to the principle of market segmentation,passengers are divided into different types,with the maximum economic income of the railway transportation unit and the maximum passenger travel efficiency.Indicators,establish a two-layer model,and use a certain calculation method to solve,you can get the best high-speed rail fares.The second stage is the decision-making stage for passengers in the multi-OD train between high-speed railways.Firstly,according to the difference between the characteristics of different passenger products,the multi-OD multi-train products are differentiated according to the different departure time and travel time of the train within one day.The ticket pricing improvement model for high-speed railway differentiated passenger products is constructed.The optimal fare for passengers traveling on different high-speed railways under different ODs is obtained by solving the model.Using the survey data of Nanning-Guangzhou passenger transport channel to analyze the rationality of the model,the results show that the model is effective.Figure:29,table:48,references:78.