| The energy issue is a major problem facing the sustainable development of human society today.With the continuous development of the global economy and society,energy consumption has continued to grow accordingly.Along with the global energy crisis and environmental pollution problems,solar energy has become the backbone of the global new energy industry as a clean renewable energy source.The photovoltaic industry has embarked on a historical stage and has developed rapidly.China has also become a big country in the photovoltaic industry.The government is also actively supporting the development of new photovoltaic energy and new renewable energy.However,the “anti-dumping and countervailing” “double-reverse” investigations initiated by the United States and the European Union,and the overcapacity situation in China’s fast-growing photovoltaic industry have caused problems in the photovoltaic industry to intensify,and photovoltaic enterprises’ production and management have been in trouble..Solar photovoltaic companies face enormous difficulties and challenges.This paper takes HN Photovoltaic Investment Co.,Ltd.(hereinafter referred to as "HN Company")as the research object.HN is a leader in the domestic thin-film solar power industry and advocates “changing the world with thin-film solar energy”.HN Company has created two miracles in the development process: Miracle One: The Jinanqiao Hydropower Station was built.Miracle II: Strategic transformation,becoming the world leader in the film industry.How HN Company realizes the strategic transformation and upgrading of the enterprise and its longterm development,and formulating a reasonable development strategy is an urgent problem that needs to be solved.Based on his own experience,the author analyzes the status of HN company based on the current status and future development trends of the photovoltaic industry.Combined with strategic management and related theoretical literature,according to the actual situation of the entire system of photovoltaic power generation,the internal and external aspects of HN company The environment has been explored and analyzed.On the basis of studying the current status and future trends of the photovoltaic industry,PEST analysis,Porter’s five-force model analysis,SWOT analysis and other tools are used to analyze the actual situation and existing development obstacles of HN company.Feasibility analysis of the application of the existing strategy type in HN company,determine a reasonable overall development strategy,business layer strategy,functional layer strategy,and propose a reasonable strategic implementation plan and safeguard measures.It not only helps the development of HN company,but also has reference significance for the long-term development of other photovoltaic power generation enterprises. |
PDF Full Text Request