Research On A Company's Marketing Strategy Based On Community Marketing Method

With the development of China's mobile internet and internet of Things technology,great changes have been brought to our national life and management of enterprises.As a traditional house decoration industry,Company A has been transformed into a one-stop smart house decoration enterprise.We hope that we can communicate with consumers directly through the company's marketing strategy research and the way of social marketing,and we are trying to explore a new marketing path to integrate with the enterprise itself,Firstly,let's analyses the external environment of A company.We will analyze the factors of the whole industry with PESTN analysis model,and then establishes the external factor evaluation matrix EFE to evaluate and analyze the whole external environment.Then let's analyses the internal environment of A company,such as human resources,production status,sales status and so on.And let's establish the internal factor evaluation matrix IFE to evaluate and analyze the whole internal environment.Finally,let's formulate the marketing strategic objectives of A company at this stage,combining with the development of the enterprise and all the advantages and disadvantages,as well as the opportunities and challenges encountered by A company in the market.Let's plan and implement the marketing strategy according to the marketing strategy goal and the way of community marketing from four aspects:scenario strategy,community strategy,content strategy and connection strategy.This study has a reference role for the marketing strategy of small and medium-sized smart home enterprises in China,and also makes the combination of community marketing and smart house industry have a reference significance...