Research On Development Strategies Of Government-owned Enterprise A In Growth Stage

With the increasingly complex domestic and foreign market environment and intensified market competition,the survival and development of enterprises will face more challenges.How to survive in the competitive environment and achieve long-term development,which is the top priority of all enterprise management.For enterprises in different life cycles,there are also differences in best strategic choices.This requires managers,on the basis of full investigation and environmental analysis,to formulate a sound long-term and short-term development strategy for the enterprise,to achieve the top-level design for the current and future development of the enterprise,to grasp the development direction,and to achieve the development goal.Based on this,this paper takes the strategy of the growth period of A state-owned enterprise as an example to analyze the strategic management problems of the enterprise at the present stage,aiming at formulating A sound development strategy for the enterprise and promoting its long-term sustainable development.First,on the basis of combing the relevant literature of enterprise strategic management,the paper expounds the theory of enterprise growth and enterprise strategy,including the relationship between the enterprise life cycle and strategy,the relationship between the enterprise life cycle and the strategic choice,and the emphasis on the implementation of the enterprise's long-term strategy.The paper lays a theoretical foundation for the research of the paper.Second,it is determined that the state-owned enterprises are at the stage of the development phase,and after the analysis of the present situation of the long-term development strategy of a state-owned enterprise,the enterprise resource rich and the enterprise brand force,the R & D capability and the marketing ability of the enterprise resource,the technology R & D resources,the marketing resources and the like are obtained.The product force and other internal comprehensive abilities are strong,both form the advantages of the enterprise development,the existing system lacks the flexibility,the technical level of the craftsman to be improved is the disadvantage of the enterprise,the stable macro-market environment and the good industry development trend provide the opportunity for the development of the enterprise,The strong competitors in the industry pose a certain threat to the development of the enterprise;the strategic target of the growth stage is composed of the enterprise strategy,the business strategy and the function strategy;the strategic positioning of the enterprise is mainly divided into the domestic market strategy and the foreign market strategy;The strategic planning of the enterprise mainly includes the business layout,the channel layout,the product portfolio layout and the five-year development planning layout;the existing problems of the long-term enterprise strategic management are mainly manifested in the system of the strategy,the strategy implementation capacity of the manager needs to be improved,The continuous improvement of the strategy is small,and on this basis,the enterprise strategy optimization scheme is put forward.Finally,after the analysis of the strategic implementation of a state-owned enterprise,it is concluded that the long-term strategic optimization plan and the focus are the system reform plan,the organizational structure adjustment and the resource integration plan,the investment and financing and capital operation plan,the R & D plan,the human resource plan,and the like;in combination with that present situation of enterprise's strategic management,a specific strategy for long-term enterprise is put forward,including product strategy,channel strategy,brand strategy,service strategy and management strategy.From the three aspects of internal and external environment,we will constantly improve the enterprise strategy and give full play to the guiding role of the enterprise strategy.