Research On The Design Of Yu Opera Culture Creative Products Based On Experience Design

In the context of the current experience economy era,the cultural and creative industries will be integrated into the experience design.Cultural and creative products are based on culture.The selection of Henan Yu Opera culture as the cornerstone of cultural and creative products is because Henan Opera originated in Henan Province and spanned nearly three hundred years of history.It has a profound cultural heritage and Yu Opera in terms of cultural and creative products.The development of cultural and creative product market is a blank.The development of Yu Opera cultural and creative products can enrich the market of opera and creative products and inherit the culture of Henan opera.With the experience design theory as the research background,it can also provide a new path for the development of opera cultural creative products.The thesis aims to seek a new path for the spread and development of Yu Opera culture,and explore the feasibility of the experience design method in the design of opera cultural and creative products.Through field research and literature induction,it summarizes the dialect lyrics,rhyme vocals,and simple plots of intangible cultural resources of Yu Opera,as well as the ethics,appearances,costumes,musical instruments,and masters of tangible cultural resources,summarizing the artistic value of Yu Opera culture,which lays the foundation of the design of cultural and creative products,and discusses the importance and necessity of the experience design in the products of Yu Opera.Based on the experience design theory,this paper summarizes and analyzes some excellent cases,finds the design techniques used in the experience design of cultural products,and summarizes the design paths of integrating sensory experience,thinking experience,emotional experience,behavioral experience and related experience in the application of experience design in cultural and creative products of Yu Opera,so as to grasp the principles that should be followed in design: cultural uniqueness,establishing contact with consumers,conforming to current fashion trends,analyzing background of Yu Opera cultural and creative products and the psychological needs of users,explore the application of Yu Opera cultural resources under the experience design,and finally carry out the design and expression of Yu Opera cultural and creative products,and explain the target practice of experience design in Yu Opera cultural and creative products.