Research On Development Strategy Of LS Company

Facing the global household electrical appliance industry shift to southeast Asia and the domestic industry is rapidly upgrading,this paper takes LS Company as a traditional household electrical appliance industry case to analyze,which is expected to provide some attempts and explorations for the transformation of domestic household electrical appliance industry.This paper is divided into five chapters and the main contents are focus on chapter two,chapter three and chapter four.Chapter one is the main theoretical basis of this paper,which describes the background,theoretical quotation and research method.PEST environment analysis,SWOT analysis,Boston matrix analysis and Michael Porter five forces model are used in this paper.Chapter two analyzes the development status,internal and external environment of the enterprise,and focuses on identifying the achievements and existing problems in the current development stage of Haier,especially the shortcoming in product strength and brand strength,which needs long-term precipitation.Chapter three is based on the current development status of the enterprise,which proposes the strategic goal of being the absolute leader of the industry.Based on the current situation of the white-hot competition in the household electrical appliance industry,the company’s promotion of product leadership,efficiency drive and global operation strategy are elaborated in depth in this chapter.Chapter four describes from organization and talent,product innovation,quality control,value chain operation and cultural guarantee to ensure the implementation of the strategy.To ensure the realization of strategic goals,acute market insight are the power to push quickly changes in the internal organizational structure,processes,and talent,especially the only constant of is change.The fifth chapter mainly elaborates the research conclusions and management suggestions of this paper.Focusing on deepening the strategic goals of product leading,efficiency driving and global operation,it further establishes specific strategic measures such as popular model,T+3 operation of the whole value chain and the strategy of brand twin engines.