Research On Kaifeng Cultural Creative Product Design Based On Semiotics Theory

With the rapid development of economy today,people are not only pursuing material satisfaction,the keen demand for spiritual culture is also increasing.The museums anywhere in all regions are competing strongly to carry out some relevant designs of cultural products,and have achieved fruitful results.The development of Chinese cultural and creative industries is full of vigor and vitality.In the meantime,compared with the more developed areas in China,Although Kaifeng City has rich cultural heritage,the development of its cultural and creative product design is very backward to lag behind,Kaifeng cultural souvenirs are some small commodities with more common features and lack of cultural connotations.The birth of an excellent cultural and creative products not only plays an important role in the cultural heritage of a region,but also is a good card for the establishment of its regional image.Based on the theory of semiotics,this paper makes a detailed product semiotics analysis of Kaifeng's regional culture and summarizes its characteristic symbolic elements.Combining with some relevant cases at home and abroad,this paper carries out the coding analysis of cultural creative product symbols,explores the ways of symbol coding at all levels of culture to summarizes the main points of the composition of cultural creative product symbols "utility,fun,appearance" and the coding method of cultural and creative products "straightforward,implicit and innovative".On the basis of these research,to make design and application of Kaifeng cultural and creative products.Semeiology have great significance to the design of cultural and creative products in local cities.I hope that this research will bring new strength to the development of cultural and creative industries in Kaifeng City and provide some meaningful guidance for the development of cultural and creative products in other cities too.