Cultural And Creative Product Design Of Stone Sculptures In Lingqu Basin From The Perspective Of Design Semiotics

With the rapid economic development nowadays,artistic products with cultural connotations are becoming more and more attractive to consumers,and the state pays more and more attention to the value and spirit of traditional culture,striving to create a path of cultural confidence.The Lingqu Project located in Xingan,Guangxi has a long and rich history.The various stone sculptures scattered along the banks of the Lingqu basin are vibrant and diverse,representing the life and spiritual aspirations of the local,and have become an integral part of the culture of the Xingan region.The tourism economy is one of the most important development strategies in the region,and creating a diversified form of tourism cultural development remains an urgent problem to be solved in Xingan Region.In addition,the promotion and protection of stone sculpture culture in Xingan remains in a relatively backward state.In terms of both tourism development and protection of heritage,the combination of culture and tourism to demonstrate new innovative design can not be postponed.This thesis takes the stone carving culture of Lingqu basin as the research object,based on field investigation method,literature research method and questionnaire survey method,the cultural and creative product design of Xingan stone carving culture is carried out through the theory of design semiotics.The main research contents of this thesis are as follows: Firstly,we conducted field investigation in Xingan region,combining with literature to classify Xingan stone sculpture culture,to analyze the current situation of Xingan Lingqu stone sculpture culture,and to summarize the current problems encountered;lastly,we applied the theory of design semiotics to extract representative elements of Xingan stone sculpture culture,and presented visual innovation through access to color matching,composition,hand drawing and other design methods,such as icons,illustrations and H5,and used cultural and creative products and derivatives as new forms of expression,which was a combination of traditional culture and modern cultural creative design.Through the research,eventually we could find that the combination of traditional Xingan Lingqu stone structure culture and modern cultural creative design expression under design semiotics can not only bring into full play the characteristics of local cultural industry,but also further strengthen the protection and dissemination of local culture in Xingan,and also provide more design ideas and paradigms for the transformation and upgrading of cultural tourism places in other regions.