Study On Marketing Strategy Of SI Company Medium And Low Voltage Distribution Products In Jiangsu Market

Power system is the lifeblood of national economy and people's livelihood.Medium and low voltage distribution equipment is the most important equipment in power system.SI Company is one of the world's leading suppliers of distribution products.SI Company can provide a full range of medium and low voltage distribution products,systems and solutions.Jiangsu is a big province of economy and culture in China.The research of low-voltage distribution in Jiangsu area is of great representativeness.The research is divided into the following parts.Firstly,the paper uses PEST analysis method to analyze the macro environment of SI Company medium and low voltage power distribution from four perspectives of politics,economy,culture and technology.According to the actual business data,the paper analyses the market operation status of SI Company medium and low voltage distribution in Jiangsu market.Through the interview method,the paper selects the main customers in Jiangsu region,understands the needs of customers,and analyses the needs of customers.According to the Five Forces Model,this paper introduces the competitive situation of low and medium voltage distribution products in Jiangsu market.At the same time,according to the actual situation of SI Company,the paper analyzed the internal marketing resources and marketing ability of SI Company Jiangsu region.Secondly,based on the analysis of marketing environment,this paper uses SWOT analysis method to analyze SI company strengths,weaknesses,opportunities and threats in Jiangsu region.Based on STP theory,this paper designs the marketing strategy of SI Company medium and low voltage distribution from three perspectives:market positioning,product positioning and competitive positioning.Then,according to the marketing 4P theory,the paper analyses the marketing strategy of SI Company medium and low voltage distribution products in Jiangsu market.Finally,the paper puts forward safeguard measures from four aspects: human resources construction,communication platform support,business guidance support,business management and evaluation.?Based on the actual sales situation of SI Company medium and low voltage distribution products in Jiangsu regional market,this paper also studies its marketing strategy.For SI company medium and low voltage distribution managers in the formulation of marketing programs,the paper has important guiding significance.Atthe same time,the paper has important guiding significance for SI Company medium and low voltage distribution in other areas of marketing strategy guidance,SI Company other products marketing strategy formulation.