Research On Development Strategy Of QZ Power Supply Company

With the development of economy and society,QZ power supply company is facing severe challenge and new opportunity under the new situation of electric power reform.As the backbone enterprise of electric power,how to make clear the development strategy of QZ power supply company is an important problem that QZ power supply company faces under the development strategy of the national power supply company,combining the location of QZ city in Fujian Province and its own characteristics.This paper takes QZ power supply company as the research object.Using the literature research method,the investigation research method and so on.On the basis of combing domestic and foreign research literature.Based on the theory of strategic management,SWOT,QSPM and porter's five forces are used.Through qualitative and quantitative research,it comprehensively analyzes the internal and external environment of QZ power supply company,and puts forward targeted measures for the implementation of strategic objectives.This paper divides the strategic objectives into three stages: short term,medium term and long term.And is divided into seven aspects: production safety goal,market goal,customer satisfaction goal,development goal,financial goal,human resource goal and social image goal.The overall strategy of the company is suggested to choose growth strategy and implement differentiated management.In addition,through the use of the strategic palette,develop three functional strategies: Adaptive strategies are used to adjust power marketing and sales services to meet changing customer needs and technical possibilities;Remolding strategy is used for the adjustment and operation of the subordinate diversified enterprises;Obtaining the scale of power grid and power supply reliability through the typical strategy.In order to promote the smooth implementation of the strategy,potential problems in the implementation process need to be solved,the internal establishment of specialized management,external implementation of differentiated operation,and providecomprehensive strategic evaluation and implementation guarantee.The research of this paper is an innovative application of the strategic management theory in the development strategy of power Supply Company.Considering its own particularity,the formulation of functional strategy mainly focuses on the construction,operation and maintenance of power grid,power marketing services and diversified business enterprises,and the specific problems are analyzed.Through the research of the development strategy of QZ power supply company,it is expected that the research of the development strategy of QZ power supply company will play a practical guiding role for the company to take the customer as the center under the background of power reform and realize the healthy long-term development,and provide the reference for the development of other power supply companies under the new situation.