Strategic Changes Of SAIC Internationl Trading Company

Into the second year of China’s 13th Five-Year Plan,with the steady but firm growth of domestic economy and the smooth implement of the OBOR(One-Belt-One-Road)Initiative,the Chinese automobile industry maintains benign growth during the internal industrial upgrading and starts to promote their development of the overseas markets.SAIC international trading company is a traditional trading company in the favorable domestic automobile industry.But the recent development of this company was slow and did not achieve their strategic objectives.This company is starving for strategic changes to promote their competitiveness and increase their market share.This paper was written according to the consecution of Problem Discovery,Scientific Analysis and Solution Acquirement.Through using of the theory of Strategy Management,the analytic tools and the analytic models among such theory,this paper aims to formulate the strategic changes of SAIC International Trading Company including their corporate-level strategy and their competitive strategy through the research of this company.To ensure the strategic changes of the case company to be well implemented,this paper also designs the organizational boundaries and the supporting measures including the support from human resource,the finance,the marketing and the technical factors.Also this paper schemes the strategic control systems to complete the closed loop of the strategy management of the case company.