Analysis On The Influencing Factors Of Traffic Accessibility On Tourists' Perception

Guizhou has been a region with poor traffic accessibility since ancient times,but in recent years,the construction of expressway network has been developing very fast.The importance of travel transportation is highlighted in the process of sightseeing.Taking Xijiang Miao Village in Guizhou province as the research object,this paper conducts an empirical study on the traffic perception of tourists in Xijiang Miao Village by centering on the study on the relevant choice of tourists in the scenic spot.After reviewing relevant domestic and foreign literatures on tourism traffic,tourist perception and satisfaction,this paper starts with the influencing factors of tourist traffic perception,combines with field investigation,designs and issues questionnaires.SPSS24.0 was used for statistical analysis of the data,principal component analysis method and factor analysis method were used for quantitative analysis of the index system,descriptive statistical analysis was conducted on tourists,and three evaluation factors of tourism traffic perception--traffic accessibility,traffic convenience and traffic comfort were extracted.Basis on it,cross-analysis is carried out to study the impact of tourism traffic on tourist satisfaction.The significance of this study lies in the situational supplement of tourism perception theory in the study of tourism transportation,the index construction of the main influencing factors of tourism transportation on the satisfaction degree of scenic spots,the reference of the traffic planning of scenic spots for tourism managers,and the reference of the traffic planning and arrangement of similar mountain scenic spots.