Research On The Optimization Of Cultural Tourism Products Based On Tourist Experience

The essence of tourism consumption is tourists’ feeling and experience of tourism products.Tourists hope to get a good physical and mental experience through tourism activities.At present,local governments and enterprises pay more and more attention to developing experiential cultural tourism products when developing cultural tourism resources.But on the whole,there are still outstanding problems in the development of cultural tourism products in scenic spots in China,such as the lack of connotation and the lack of in-depth exploration of cultural elements such as history and folklore,which are difficult to meet the personalized and differentiated tourism needs of tourists.Experiential development of scenic cultural tourism products to meet the needs of tourists for cultural tourism experience has become the only way for the future development of scenic spots.In linquan magic of scenic area as an example,the integrated use of literature study and questionnaire survey methods,such as analysis of magical scenic tourist experience tourism products expectations,perception,and satisfaction,analyzes the magical scenic spot problems existing in the cultural tourism product development,the principle of the scenic area culture tourism product development was put forward to optimize and optimization measures scenic cultural tourism product development,It is helpful for scenic spot managers to grasp the market demand,continuously improve tourist satisfaction and enhance the market competitiveness of scenic spots.The main conclusions of this paper are as follows :(1)there are some problems in the development of cultural tourism products in scenic spots of the magic capital,such as insufficient thematic atmosphere experience,insufficient interactive experience design,lack of in-depth experience development and single functional experience design;(2)The development and optimization of cultural tourism products should adhere to the principle of theme,experience,differentiation and interaction;(3)The development and optimization of cultural tourism products in the scenic spots of the Magic Capital should clarify the theme of experience,create a strong atmosphere,strengthen interactive experience,improve deep participation,improve functional experience and meet the diversified needs of tourists.