Study On The Mode Selection Of S Company Entering The Construction Market In Vietnam

With the recovery of global economy and the promotion of the Belt and Road Initiate recently,it can be anticipated that the worldwide demand on infrastructure investment and construction will increase significantly in the next 10 years,driving the global infrastructure construction market in a steady growth,as a result more and more Chinese construction enterprises will be attracted and encouraged to go abroad for the international business in future.However,the enterprise in international management has to be confronted with much more risks which come from both home and abroad,the wrong selection of entry mode into oversea market will lead the company to an embarrassed position,losing her competence in international market.Taking the mode selection of S Company entering the construction market in Vietnam as the object,this essay in use of the typical strategy management theories and tools such as SWOT,Five Forces Model and Analysis Frame of Effect Elements of Entry Mode for International Markets,is to outline and select an entry mode in construction market in Vietnam matching with S Company and work out some feasible measures for future implement on base of analyzing the motive and necessity of enterprise internalization management,the external and internal environment of S Company and the element affecting the entry mode selection in the construction market in Vietnam.This essay study is hoped to provide with some concept and recommendation in strategic respect for S Company entering to the construction market in Vietnam,and to help the management level have an explicit corporate mind and development path as to gain a dominant competition status in Vietnam market.