Research On Marketing Strategy For P Stone Company

With the entry of China's economy into the medium-speed growth period,especially in recent years,the stone enterprises are generally operated in a disastrous way because of a series of factors such as the regulation and control of the national macro-policy,the tightening of the real estate market,the increase of production cost and the high pressure of environmental protection.On the other hand,the continuous improvement of urbanization level and the continuous increase of family income have created new demand and great improvement of national living conditions have brought great market potential to the stone industry.P Stone Company is one of the leading enterprises in stone industry in Nanan City,Fujian Province.It has been engaged in stone industry for more than ten years,and has some advantages in the competition of local industrial clusters.Facing the fast changing market environment,the marketing strategy of P Stone Company has many problems.Today,with both opportunities and challenges coexisting and developing rapidly,how to make effective marketing strategy becomes an urgent problem to be solved by P-stone Company.Based on the theory and practice,this paper studies the marketing strategy of P stone products.Firstly,this paper introduces the development status of stone industry and the research status at home and abroad.Secondly,it points out the present situation and the existing problems of P stone company's marketing strategy,and analyzes the situation of P stone company's market in many aspects.Finally,the marketing strategy of P stone company is put forward,including product strategy,price strategy,channel strategy,promotion strategy,and corresponding implementation guarantee.This paper has some theoretical and practical significance for marketing of P Stone Company.