Research On The Competition Strategy Of WT Decoration Limited Company Under The Background Of "Internet+"

With the prosperity of China’s national economy and the development of the real estate industry,China’s construction and decoration industry is also growing rapidly.t has become an indispensable part of China’s construction industry.However,in the process of development,there are still many problems in the construction decoration industry,such as the lack of scientific management mode in the construction decoration enterprises,and many enterprises in the industry do not have a clear development strategy.The entry barrier of the construction decoration industry in China is low,which leads to the influx of a large number of small and medium-sized enterprises,and intensifies the fierce competition in the industry.The fierce competition,together with the price strategy adopted by most enterprises to enhance their competitiveness,results in the low ability of the construction decoration enterprises to resist risks.Facing the complex competitive environment,construction and decoration enterprises must choose the right competitive strategy in order to remain invincible in the fierce competition,and ultimately achieve long-term and stable growth of enterprise profits.Therefore,it is very important for WT Decoration Co.,Ltd.to formulate a competitive strategy suitable for its own development at this stage.Based on the current situation and future development trend of China’s architectural decoration industry,this paper analyses the competitive environment of Jinan WT Decoration Co.,Ltd.on the basis of relevant competitive strategy theory.Firstly,this paper briefly summarizes the characteristics of WT Decoration Co.,Ltd.and architectural decoration industry,and analyses the political and legal environment,economic environment,social and cultural environment and technological environment of architectural decoration industry,and studies the internal resources of WT Decoration Co.,Ltd.Combining the company’s strategic objectives,and explains the strengths,weaknesses,opportunities and threats of enterprises in turn.On this basis,the brand strategy,quality and service strategy and customization strategy of WT Decoration Co.,Ltd.are analyzed and discussed.At present,only a few enterprises are involved in customization strategy,so this strategy is very important for the future development of WT Decoration Co.,Ltd.Finally,in order to ensure the effective implementation of the strategies proposed in this paper,the methods of implementing the strategies are studied,and the principles and implementation steps that should be followed in the process of implementing the strategies are put forward.A series of measures to ensure the implementation of the strategies are put forward from the perspectives of organizational structure,quality supervision system,enterprise culture and human resources system to ensure WT Decoration Co.,Ltd.The strategy can be successfully implemented.