Research On Internet Marketing Strategy Of Hohhot Yenova Decoration Company

In recent years,with the wide application of Internet technology,in the case that the decoration industry market tends to shrink and the traditional marketing methods are insufficient,how to share the Internet development achievements and formulate an efficient marketing development strategy has become an important measure for each decoration enterprise and the entire decoration industry to seek business development.For Hohhot Yenova decoration company,how to face opportunities and challenges,use the advantages of Internet marketing,combine with its own business characteristics,transform the existing marketing model,develop corresponding Internet marketing development strategies to increase its market share and stabilize its market position in the decoration market,is the key to the current business development and sustainable development.Based on the theoretical basis of 4P,4C,4R,this paper analyzes the current situation and problems of Internet marketing of Hohhot Yenova decoration company,and analyzes the macro and micro environment by PEST analysis model and Porter’s Five Forces model.The advantages,disadvantages,opportunities and threats of Hohhot Yenova decoration company on Internet marketing are analyzed through SWOT analysis.The paper finally constructs the "4P+4C+4R" integrated marketing concept and establishes the development strategies of Internet marketing of Hohhot Yenova decoration company with the analysis of STP,including: precision marketing strategy based on customer needs,communication marketing strategy based on customer attraction and response,convenient marketing strategy based on O2 O interoperability,new relationship marketing strategy based on win-win.At the same time,based on improving the professional quality of Internet marketing personnel,improving the Internet marketing customer service system and strengthening the Internet information technology support,the corresponding safeguard measures have been formulated to ensure the effective implementation of the Internet marketing development strategies.The Internet marketing strategy and safeguard measures provide a reference framework for Internet marketing management for the company’s management staff of Hohhot Yenova decoration company.It has guiding significance for improving the competitiveness of the company’s business and enhancing the company’s competitive position in the industry.