Study On Interactive Multimedia Campus Cultural Creative Produc Design Based On Emotionalization Theory

According to the latest data released by the National Date website of the National Bureau of Statistics and the Ministry of Education,the number of college students in the country reached 37 million in 2018,and the total population of university education in the country was 190.93 million.Campus Wenchuang products not only have great market potential,but also establish a good university spiritual culture identity in the future society.At present,the demand for campus cultural and creative products should be further enhanced from the functional level,strengthen its cultural and emotional factors,and introduce multimedia technology from monotonous products without any interaction,so as to carry out user emotions in sound,light and color.Communication and information transfer to create a better user experience.Based on the above background,the thesis is guided by the emotional theory established by American scholar Donald A.Norman,and the paper studies the multimedia campus cultural creation product research,demand research and emotional analysis,campus cultural and creative product multimedia system design and design evaluation.Stages.Firstly,through the research on the theory of emotionalization,the basic theoretical research of multimedia product design and the design concept of Wenchuang products,we will analyze the existing campus through literature research and the insiders to understand the current situation of campus cultural and creative products and the acceptance points of college students.The status quo of Wenchuang products,mining potential problems and design opportunities.According to the audience of the main campus cultural and creative products,investigate the emotional demand factors of college students in the school for cultural and creative products,and provide detailed user information on the unique group psychological characteristics,consumption level,consumption habits and consumption trends of college students.Collect and analyze,and draw the emotional demand points and design starting points of college students.Combining the three levels of experience in the theory of emotional theory,the paper analyzes the decomposition of the campus culture products from the instinct,behavior and reflection layers of the emotional experience,so that the design can enhance the pleasure of using the campus cultural products.Finally,taking Lingnan Teachers College with a history of 100 years of teacher education as an example,the design practice combining theory with practice aims to promote the development of campus cultural and creative products and the spread of campus spirit.Through multimedia technology and emotional theory to expand the design ideas of traditional campus cultural and creative products,promote the emotional interaction and experience of campus cultural innovation,thus enhancing the attractiveness and cultural atmosphere of campus cultural and creative products.The research of the subject can provide new ideas and references for the campus cultural and creative product design activities of major universities.