Research And Application Of Symbol Extraction Of Campus Cultural And Creative Products

While "Campus Cultural and Creative" products bring economic benefits to colleges and universities,they also carry the advanced culture and value spirit of colleges and universities.In recent years,they have gradually received attention from major colleges and universities.However,after several years of "barbaric growth",the development of campus cultural and creative products has ushered in a bottleneck period.Problems such as product homogeneity and highly identical design techniques have begun to be exposed.Functionality and monumentality are not coordinated,and there is also a lack of sustainability and branding.Awareness,these problems hinder the development of campus cultural and creative industry,making it face the embarrassing stage of being unable to change from “quantity” to “qualitative”.This article will combine design,semiotics,economics and other multidisciplinary theories to analyze cultural and creative products,from a new perspective,from the symbolic research and application of campus cultural and creative products as the entry point and innovation point,from design,culture,Economic multi-faceted summary and induction,sort out a symbol classification system suitable for campus cultural and creative analysis-the symbol is divided into two types of explicit and implicit symbols.At the same time,it is summarized and divided according to the relevant functions and memorabilia of different products,and tries to clarify the logic of cultural and creative products’ carrier selection in a more profound way.In addition,the campus culture,extractable symbols and the corresponding combination methods are sorted and summarized,starting from the four aspects of material,system,behavior,and spirit,aiming to form a unique set of campus cultural and creative product design theory.While proposing theories,through questionnaire surveys and field investigations,we can understand and analyze the cultural and creative market of our school.Analyze and classify the campus symbols of our school and extract them,combine the theory of implicit and explicit symbols,and control the proportions,while retaining the product’s cultural and creative attributes,while combining the unique attributes of the product to the greatest extent,we designed campuses containing multi-level campus symbols.Cat masks,cultural shirts and storage bags.At the same time,through the intention board derivation,try to establish a unique cultural and creative product design language belonging to the school,and build a cultural and creative brand.Through practical design exploration,it is hoped that a theoretical system of campus cultural and creative design can be completed.While supplementing the shortcomings of "campus cultural and creative" theory,it also hopes to provide a certain reference for the upgrading of cultural and creative products.