Design And Research Of "Meng Elements" In Chinese Animation Derivatives

In the 1980 s,with the development of reform and opening up,Chinese culture gradually became in line with international standards,and at the same time as cultural output,it also learned and borrowed from other cultures.In the modern era,nowadays,as a new word of the Internet,under the influence of mainstream culture,consumerism and psychology in China,“Meng” contains many new meanings that are innocent,cute,well-behaved,warm,warm,embarrassing,harmless,etc.The complex emotions of emotions are quickly loved by young people.The love and promotion of “Meng” by young people is gradually becoming a popular trend.“Lazy” is not a so-called “anti-intellectual” but a kind of life.The return of the state;"jian meng" is a kind of rebellion against the depressed emotions in real life,breaking the expectation of pursuing a good life in the routine;"staying Meng" is a kind of mentality that people pursue happiness and simplicity in real life.More is a reflection on the interpersonal relationship that is too utilitarian."Meng" is more of a positive and upward mental state and a pursuit of good things.Nowadays,the “Meng” elements are being used more and more in various places,such as Q Meng's advertisements and the “Meng Meng” communication method,which greatly expands the “Meng” communication mode.It has spawned many social phenomena such as “Meng products” and “Meng economy”.The production of anime always has the companionship of “Meng” elements.Anime is the soil that breeds “Meng” and is also a good carrier for the spread of “Meng” elements.The use of“emerging elements” in the design of animation and animation derivative products has made the content of animation derivative products more abundant,and the forms of expression are more diversified,increasing its attractiveness,promoting consumption,expanding the influence range of animation and consumer groups.The sales popularity of the products has brought new thinking forms and creative ideas to the design of animation health products.With the rapid popularity of animations such as "The Return of the Great","The Big Fish" and "Qin Shimingyue",it also brought new vitality to the Chinese animation market.The animation of "Sprout" in "The Return of the Great" Once the character "Qi Tian Da Sheng" was launched,it won the consumer's favorite.This cute "Uncle" image conveys the classics and also shows people's love for the cute animation.In recent years,the national policy has also stronglysupported the animation industry.The animation market is like a dark horse in the cultural industry and has become one of the most promising industries in the cultural industry.Although the domestic animation market demand is increasing,the sales of animation products are also very popular,but most of the brands are “foreign goods”.The source of profits in China's animation industry is more from overseas processing,and it does not pay attention to the design and development of animation derivatives.The domestic animation industry has shown a broken status.In order to make Chinese animation more prosperous,we must take the road of development with Chinese characteristics.Our country has a long history and awkward culture,adding new elements on the basis of retaining the original excellent elements,making it closer to the aesthetics and spirit of contemporary people.Cultural needs.Through the literature reading and theoretical analysis of the origin of "Meng",through the characteristics of the shape,color characteristics,movement and personality characteristics of the "Meng" characteristics,the characteristics of the characteristics of "Meng" generally contains round,soft,plush,harmless Etc.But if the right side of the opponent's correct object is ingeniously modified and matched,it will also give people a bright feeling;through the case analysis of the "Meng element",let people understand the generation and classification of "emerging elements" and "Meng" The reason for the evolution and popularity in China,the development of network technology has made the "Meng Element" more diversified.People's daily use of WeChat,Weibo,Post Bar,QQ,etc.are the main "Meng Element" communication."Position";from the perspective of styling and color,the characteristics of the style and color of the animation derivative products and the use of color,grasp the use principle of "Meng Element" in animation derivative products;and study the positive and negative factors of "Meng" Think about the future development.