The Cartoon Derivative Product Research And Development For "Ding-Dong"

"Animation industry" to innovation as the core, in the form of the comic and animation,. Contains cartoon books, newspapers, movies, television, audio and video products, stage plays And based on the means of modern information communication technologies such as new varieties of cartoon animation directly to product development, production, publication, broadcast, performance and sales. And with the animation image of the clothing, toys, food, video games, theme parks, fairs, virtual spokesperson and other derivative products and business industries.There are about 15 billion yuan of domestic animation market revenue related products, of which about 70% will be generated animation products. Prospects for animation products spawned a thriving animation business shop. Animation shop business entrepreneurs, as long as suitable sites, animation products may be 100-300% of the high profits.Cartoon derivative products is the most important part of animation products, including anime related games, clothing, toys, food, stationery, theme parks, playgrounds, daily necessities, ornaments, etc., was broad product range is greater. We can say that it is everywhere in life, there is no doubt that it is a big industry. This paper attempts to design point of view, the instinct of the product layer, action layer, reflective layer of the main line, product design, animation derivative proposed new rules.