Research On Information Asymmetry Of Order Management In A Residential Interior Decoration Enterprise

The residential interior decoration service industry has the characteristics of low frequency,high requirements,long cycle and so on.due to the influence of high market segmentation,personalized customization and the limitation of standardization and efficiency of residential interior site management,4 trillion of the residential interior market.Up to now,there has not been a ten-billion-class enterprise for many years.the fundamental reason lies in the existence of asymmetric information in residential interior decoration service order management,which has brought a lot of uncertainty to the whole process of residential interior decoration service.It is difficult for enterprises engaged in residential interior decoration services to become large-scale.The so-called order management information asymmetry is the problem that the actual situation before and after the order signing is inconsistent with the content of the signed order,for example: the delivery time of the order commitment is not consistent with the actual delivery time;The promised price of the order is inconsistent with the actual execution price,etc.As a residential interior decoration enterprise engaged in residential interior decoration service,after more than ten years of precipitation and development,although it has made certain achievements in the residential interior decoration industry,the enterprise has also accumulated a certain amount of capital and word-of-mouth,but with the continuous increase of business orders,The scale of the enterprise is gradually expanding,the efficiency and quality of its services are gradually declining,and its performance is beginning to decline year by year.the problem of asymmetric order management information is prominent,so it is very urgent to deal with this kind of problems.First of all,through the introduction of the origin and development of the residential interior decoration industry,market characteristics,industry pain points and so on,this paper fully grasps the market environment and industry pain point problems faced by A residential interior decoration enterprises.Secondly,through the comprehensive analysis of the development course of A residential interior decoration enterprise,the present situation of order management,the mode of employee salary assessment,the performance operation and so on,the actual operation of A residential interior decoration enterprise is fully grasped.Combined with the understanding and analysis of the industry and finally found the reason for the decline in its performance-order management information asymmetry.Based on the research of information asymmetry theory and vertical integration theory,this paper puts forward the countermeasures to solve the problem of order management information asymmetry in A residential interior decoration enterprises.First of all,through vertical integration of relevant raw material manufacturers,fully eliminate the impact of untimely and unreliable supply of raw materials by suppliers,and then from the point of view of building a logistics system,Fully eliminate the impact of environmental factors caused by inaccurate and untimely supply of logistics.Secondly,through the full integration of all aspects of order management to build customer information platform,residential interior decoration experience library construction and so on,in order to eliminate the information asymmetry caused by economic factors and decision-makers.Finally,this paper puts forward some safeguard measures,such as internal adjustment of organization,adjustment of employee salary assessment mode,construction and training of talent team,introduction of insurance service organization and so on,to achieve the purpose of eliminating or reducing the asymmetry of order management information in A residential interior decoration enterprises.The problems faced by A residential interior decoration enterprises are also the common problems faced by the residential interior decoration industry.according to the theory of information asymmetry,this paper tries to make a systematic and in-depth analysis of the factors leading to the information asymmetry of A residential interior decoration enterprises.In order to eliminate or reduce the impact of information asymmetry on A residential interior decoration enterprises,at the same time,A residential interior decoration enterprises as an example,promote the application to other enterprises in the residential interior decoration industry.