Study On New Product Development Project Communication Management In A Company

With the cruel market competition in the elevator industry,although the foreign companies which have larger scale,perfect technical condition and a long history have greater competitive advantages,local companies comprehensive rise that make foreign enterprises will face huge challenges.To develop new products and improve product lines are important directions of enterprise strategy,because the project life cycles of new elevator products development cost longer time from product design to product launch,good communication management can ensure unimpeded information in the whole project,and promote to complete the established objectives.Based on the new product development project in A elevator company as the research object in this thesis,through the research results at home and abroad,combining the basic theory of project communication management,refer to the actual project situations of A elevator company,firstly explore different phases in new elevator product development project life cycle,such as kick-off phase,concept phase,design phase,validation phase and pilot phase,sum up the key existing communication problems,such as improper communication planning,unidentified stakeholder requirements,information is not timely released,unclear information distribution channels,lack of communication skills,etc.Then analyze the key communication problems in which the communication management process,while put forward the specific solutions.Finally combine with project management experience,comprehension and theoretical basis,put forward effective and standard communication management process to clear information release,management and control throughout the project life cycle of each phase,mainly to solve communication management problems such as the level and scope of information release,the time and frequency of information release,manage deliverables to be released in key milestones and control the information release.This solution of X new elevator product development project communication management process has been practiced and validated,and effectively solve the above communication problems that put forward,it is believed that the solution of such project communication management has a certain reference value and guidance.