Research On The Development Strategy Of T Hyssenkrupp Fuao Automobile Co., LTD

Since the reform and opening up,people have put forward higher requirements for material life quality,which objectively drives the rapid development of China’s automobile industry.The corresponding auto parts market,as an important foundation of the whole automobile industry,has also entered a period of rapid development.According to relevant data,the growth rate of auto parts production in China in the recent five years is up to more than 20%,which is more than twice of the total GDP growth in China this year.It can be seen that China’s automobile industry will maintain a rapid development state for a long time in the future,and at the same time drive the auto parts industry to present a rapid development state.Vinthyssenkrupp fuerall automotive co.,LTD.Is a joint venture between China and Germany.Its main products are automobile steering column parts.At present,the automobile steering column fitting production market is in the saturated condition,the competition is intense.Most enterprises are now facing the severe test of positioning and development strategy formulation,so vinpothyssenkrupp fuao automobile co.,ltd.to improve the core competitiveness of enterprises as the goal,based on the current conditions of continuous exploration and progress,to explore a better development strategy.This paper mainly includes the following aspects: firstly,it systematically reviews the domestic and foreign research status and related theories of strategic management,clarifies the research framework of this paper and lays a theoretical foundation for the follow-up research.Then used strategic analysis tools such as PSET,five models of changchun thyssenkrupp rich the automobile co.,LTD.,the external environment(macro environment and industry environment,internal environment to carry on the comprehensive and objective analysis,found that enterprises in the fierce competition,increased cost of environment is facing huge challenges,but its own perfect management system,the characteristics of high product quality,by identifying the opportunities and threats,advantages and the disadvantages,combining with the strategic positioning and the target selection of the corresponding strategy,finally established ST strategy for the development strategy of the company in the future for a period of time,Take advantage of enterprises’ access to low-cost raw materials to lower product prices on the premise of ensuring quality.Guided by favorable policies,we will research and develop new products,build a r&d team to reserve high-quality talents,consolidate the current market share and constantly develop new customers.Finally established the changchun thyssenkrupp rich the automobile co.,LTD.,the concrete implementation measures,in pricing,production level and product quality and talent training is different from the competition of different development aspects,and through perfecting system,strengthening training,pay attention to the research and development,increase investment in r&d and other security measures to ensure the smooth realization of the strategy.It is expected that under the guidance of this strategy,the company can develop rapidly and win competitive advantages in the same industry.