Study On Development Strategy Of Coastal Bulk Cargo Wharf Enterprise Based On Core Competitiveness

Lianyungang,an important harbor lying among Shanghai,Zhoushan and Qingdao and leading the development of regional economy,faces various challenges and difficulties in years of development.As a major wharf enterprise dealing with bulk cargo,Company A similarly faces outer competition and inner pressure.The first part is an introduction.On the basis of other port cities and the operation of the corresponding enterprises,this paper puts forward the purpose of the study and the practical significance of the topic,and summarizes the academic research results at home and abroad to provide theoretical support for the research work of this paper.The second part is the summary of related theories.This paper mainly expounds the concepts,elements,characteristics and evaluation methods of the core competitiveness theory.Then,it explores the main factors influencing the core competitiveness of the coastal bulk terminal company.The third part is about the status quo analysis of company A.In this part,analysis methods about outer environment and inner environment are used to analyze the existing condition of company A,such as PESTEL,five forces framework,value chain,SWOT.The fourth part is about the evaluation of company A's core competitiveness.Based on the analysis of the status quo of company A,this paper carefully analyzes company A according to the index system construction principles,the index selection,the model building and other aspects that formulate the core competitiveness of company A.In the fifth part,this paper further evaluates the core competitiveness of company A on the basis of the evaluation model and the main data.In the last part,and puts forward the strategy objectives and the development strategies based on company A's core competitiveness.Enterprises must adapt to the current changes of the market,strengthening the inner management and improving the core competitiveness.Only in this way,can enterprises develop in severe market competition.