The Research Of Modeling Signage Design Based On Kansei Engineering

As a direct contact point between people and buildings and the environment,the signage system has been widely used in our life.Signage will influence people’s emotional feelings about buildings and the environment subtly.With the rapid development of economy,people’s living conditions are improving day by day.Also people’s spiritual life needs to be satisfied.The emotional and aesthetic signage design can improve the buildings grade,spread the image of buildings.And,more importantly,it can help the buildings and the environment to express their emotions to meet the need of human.However,most of the signage designer are graphic designers and so on.The experience and perceptual expression of marking product modeling factors sometimes are weak.As a highly customized product of architecture and environment,signage design needs to bring forward differences and innovations in product shape.Beautiful signage design can attract people’s attention and meet people emotional needs.This paper attempts to transform public’s emotional elements into appearance of signage modeling design,and transform visual perceptual image into the visual signage modeling design.It is aiming at solving the blind perceptual problems of signage designers.Firstly,based on the theory of Kansei Engineering,this paper tries to find out the general method of signage design by analyzing human perception.Through collecting the signage perceptual words,extracting signage modelling elements,establishing the relationship between signage perceptual words and signage modelling elements,the perceptual data relationship of signage appearance is obtained.Secondly,through qualitative and quantitative analysis between signage perceptual words and signage modelling elements,the emotional elements of signage modelling are qualitatively and quantitatively described.The relationship between perceptual elements and the shape of signage appearance.And the research results are applied to the actual project of Shanghai hi-tech king world zone signage design,forming a way of providing an auxiliary design tool between users and designers.Finally,after evaluated those designs,this paper select a design case to satisfy the customers and make the design acceptable for the public.The theoretical significance and innovation of this paper are as follows:(1)Applying Kansei engineering to research of signage modeling design,it come out 10 groups of Kansei vocabulary about signage modeling in intention,style,and shape.The relationship between five groups of Kansei vocabulary and the modeling elements of signage was explored by statistical quantification.(2)The color and common material of signage are analyzed,and the perceptual intention of color and material is qualitatively described,which provides a reference for designer of perceptual description of signage color and material.(3)Applying the research results to practical project of signage design in Shanghai hi-tech king world zone.Combining people’s perceptual intention with elements of signage modelling,this paper explores a new method to improve the efficiency of signage modelling design,and provides s assistant tool between perceptual intention and the reference elements of signage modelling.(4)A qualitative and quantitative description of signage design method based on Kansei Engineering is established.The completed design cases are evaluated by environmental matching and perceptual evaluation of the signage samples,which provides a method for evaluating signage modeling design.