Research On Front-part Styling Design Of SUV Based On Kansei Engineering

Today, the automobile manufacturing technology has reached a mature stage,all sorts of car models emerge endlessly, each car’s styling has differentcharacteristics, but not all models are consistent with the consumers’ aestheticpreferences. Overly conservative design lacks distinctive characteristics and can’tattract consumers; overly aggressive design beyond the aesthetic cognition ofconsumers. In order to make the newly developed vehicle styling forms meet theaesthetic demands of consumers better and achieve better market returns, we need amethod to introduce consumers’ perceptual demands into the design and transformthem into styling forms.Kansei engineering establishes a bridge between the perceptual cognition ofconsumers and forms of products. With the help of the tools and methods of Kanseiengineering, the research obtain consumers’ perceptual cognition, which is difficultto capture, and converts the perceptual information to emotional semantic, whichcan be quantified to computable data. By this way, consumers’ perceptual experienceis deciphered and the kansei image, the psychology feelings of the consumers at thesight of the physical forms of products, can be clearly understanded. On this basis,futher analysis and deconstruction of the car styling are carried on to understand thefactors influencing consumers’ judge of kansei image, which is named formelements. Finally, the research results are combined to establish a perceptual flow ofcar styling design, which can help designers create consumer-satisfied car stylingforms more accurately.