Research On Innovative Design Of Traditional Folk Art Products From The Perspective Of Sustainability

Chinese traditional folk art products are an important component of national culture.The diversity of traditional folk art products reflects the profound cultural connotation and heritage of the Chinese nation.At present,the development of society has gradually changed from the industrial era to the post-industrial era.The concept of sustainable development has been deeply rooted in the hearts of the people and has been widely applied on a global scale,from material civilization to non-material civilization.In this era,the excellent traditional folk art products not only contain the wisdom of the working people,but also inject new development capital into the economic development of different regions.In addition,it can effectively meet the needs of people's spiritual world.Erich Fromm believes that people should resist the values of heavy possession and develop the values of sustainable living in order to enrich their spiritual home.Its concept is similar to the traditional Chinese folk art product creation concept.The traditional folk art products advocate the concept of nature,harmony between man and nature,simplicity and frugality,and emphasizing feelings.These concepts help people and nature coexist harmoniously.It embodies the traditional philosophical thoughts that things use for me and are people-centered.Therefore,from the perspective of sustainable development,through the redesign of the original traditional folk art products,it will be reintegrated into people's daily life by combining it with modern technology,material conversion,value core marketing,brand building and other methods.It is an effective way to achieve the sustainable development of traditional folk art and the sustainable development of the ecological environment.This paper focuses on the innovative design methods of traditional folk art products and the effective ways to carry out sustainable development.It constructively analyzes the relationship between sustainable design and traditional folk art products in modern society.From materialism to post-materialism,the return to rational consumption has a positive enlightenment.In the relationship between people and things,people are in a dominant position in design.It is proposed to achieve care for humanity through the experience of the innovative design of traditional folk art products and the principles of fun,affection,nature and science and technology.At the same time,by respecting the principle of regionality,harmonious coexistence with nature,and achieving lively inheritance,in the context of the modern consumer market,through the promotion of new media on the Internet,live display ofmuseums and interactive experiences,development of cultural and creative industries,etc.Sustainable consumption of traditional folk art products,creating a high degree of cultural self-confidence,is more conducive to the sustainable development of society,economy and nature.Finally,through the introduction of Hangzhou “product logistics”(product design company)traditional folk art product innovation design re-engineering practice project,further enrich the theory and practice system.Thus,a complete set of innovative design strategies for traditional folk art products under a sustainable perspective is formed.