Research On Development Strategy Of Wind Power Enterprises

With the increasing shortage of fossil energy in the world and the increasing demand for new energy sources,wind power generation,as one of the green energy sources,has become an alternative energy source for more and more countries or regions.Wind power now occupies an important position in the power generation industry and has become a prominent direction of clean energy development.From the current domestic energy development point of view,China’s domestic energy shortage problem is further highlighted.Finding alternative energy has become an important measure of China’s national economic development,and wind power generation has also occupied a certain proportion in the domestic power generation industry.The first part of this paper focuses on the introduction of the research background and significance of the paper.At the same time,it also clarifies the research ideas and technical means of the paper to lay the foundation for the writing of the paper.The second part explains the concept of enterprise development strategy and the tools needed for strategy formulation,laying the foundation for LX Wind Power Co.,Ltd.to formulate its development strategy.The third part is the analysis of the external environment of LX Wind Power Company,so as to determine the opportunities it faces and address the existing challenges.The fourth part is the internal environment analysis of LX Wind Power Company.Through the research of LX Wind Power Company’s development status,key resources and core competitiveness of the enterprise,it provides guidance for the company to formulate a competitive development strategy,and also provides the basis for formulating safeguard measures for the implementation of the strategy.The fifth part is the strategy formulation of LX Wind Power Company.The SWOT matrix was used to compare the formulation of each strategic plan,and finally the strategic objectives and strategic plans were determined.The sixth part is the implementation and guarantee of LX Wind Power Company’s development strategy.According to the specific implementation of LX Wind Power Company’s development strategy,it is guaranteed from several aspects: First,optimize the layout of investment industry and expand the industrial field;Secondly,cultivate the advantages of human resources.Third,improve the management mechanism.Finally,strengthen enterprise financial management.The seventh part summarizes the achievements of this research and looks forward to what needs to be improved in the future.