Research On The Development Strategy Of M Power Exchange Center Co., Ltd

With the deepening of the reform of the electric power system and the gradual formation of the electricity market,the electric power trading company came into being.The electric power trading company is an independent electric power trading platform organization in the electric power market.At present,more than 30 power trading companies have been established nationwide.In a short time,many newly established power trading companies are facing many problems,such as high competitive pressure,unclear development direction,and unclear competitive advantage.How to solve these problems to achieve long-term and good development is an important issue for power trading companies at the current stage.In order to achieve long-term and good development,the power trading center must conduct in-depth analysis of its own development direction and growth path.The correct analysis of development direction and growth path depends on the enterprise's adequate understanding and grasp of its internal and external environment,competitiveness and market and competitors.This requires the use of scientific methods for deep exploration and analysis,to identify the enterprise positioning in the development path,in order to determine the overall strategic planning of enterprise development.How to correctly analyze the internal and external situation of the company,seize the opportunity of the environment,formulate the correct company development strategy and promote the implementation of the strategy in an orderly manner is a crucial task for the development of the current M power trading company.Based on the development strategy theory,using PEST,Five Forces Analysis Model,SWOT and other analytical tools and methods,and on the basis of the current development situation of the company,this paper first analyses the external environment and internal resource capacity conditions of the company's development,and then obtains the development opportunities and threats,comparative advantages and disadvantages it faces;and then uses SWOT score.The analysis tool clearly points out that the development strategy that the company should choose is the expansion strategy of single business capability.Finally,the implementation measures of the company's development strategy are analyzed and pointed out.This paper provides a theoretical basis for the development of M Electric Power Trading Center Co.,Ltd.and a decision-making reference for the company to maintain its competitive advantage in the industry and market.At the same time,it also provides theoretical analysis framework and decision-making reference for strategy formulation,strategy selection and strategy implementation of other power trading companies in the power trading industry.