Research On The Development Strategy Of YK Survey And Design Company

In recent years,China’s economy has embarked on a path of high-quality development.The state continues to promote the reform of the whole industry in the society,t he emerging technology brings the traditional industry into a new development direction,and the importance of environmental protection is also being strengthened.The environment of survey and design industry has changed a lot compared with the past,and the uncertainty starts to increase.Therefore,survey and design enterprises need to accelerate the pace of transformation and upgrading.YK survey and design company is a professional engineering company mainly engaged in engineering survey,design,surveying and mapping,construction and supervision.Facing the constantly changing domestic and foreign market environment and the increasingly fierce market competition pattern,it is necessary to study the development strategy of the company and formulate the development strategy suitable for the company itself.This paper aims to provide a strong theoretical support for the future development of YK survey and design company through the customized selection of its development strategy.The paper through to the national policy,urban rail transit,municipal infrastructure construction,international markets and emerging markets,such as industry characteristics and present situation of investigation and data analysis,enterprise development strategy as the theoretical basis,using PEST analysis,porter five model and SWOT analysis,put forward the YK survey and design the development strategy of the company.Through the current development situation of survey and design industry and the market environment is analyzed,the future direction of survey and design industry has a more clear understanding,and from the company’s development environment and core competitiveness analysis,it is concluded that the current external environment suitable for YK survey and design,the development of the company internal environment advantage also makes the company have the right conditions for sustainable and healthy development.Combined with the social market environment where YK survey and design company is located and the company’s own existing resources,the overall strategy,basic competitive strategy and functional strategy are formulated in line with the company’s future development.The overall strategy includes: based on the existing business,firm brand path;Strengthen the service consciousness,expand the market space;Keep up with the pace of The Times,layout development integration.The basic competitive strategy adopts the development mode of differentiation strategy and centralization strategy.Functional strategies include: production and operation strategies;Marketing strategy;Human resources strategy;Financial strategy;Information development strategy.Combined with the development strategy and the company’s current development situation,in order to ensure the smooth implementation of the strategy,put forward targeted safeguard measures.According to the requirements of strategic positioning,this paper puts forward specific safeguard measures from the aspects of perfecting the company’s management system,strengthening the market expansion,strengthening the company’s informatization construction,strengthening the financial management measures,standardizing the measures of talent introduction and cultivation,and constructing the risk management mechanism.It is hoped that the analysis methods,ideas and conclusions of this paper can be used for reference for the development strategy formulation of YK Survey and Design Company.