Study On Development Strategy Of Container Transport Business Of Qinhuangdao Port

In recent years,a series of national strategies,such as the Integration of Beijing-Tianjin-Hebei Regions,the "Deconganization of non-capital functions",and the construction of Xiongan New Area in Hebei Province,with the national economic policies have been continuously upgraded and implemented,its providing a good opportunity for the development of container transport business in Qinhuangdao Port.However,Qinhuangdao owns the small economy and insufficient foreign trade*and the development of container import and export business has been relatively slow recently.In the context of new opportunities and new circumstances,the research objective of this paper is develop strategies to break through the "bottleneck,in the container transport businessThis paper is a project management research paper,which mainly studies the main factors affecting the development of container ports through literature review method,and analyzes the overall situation of the company from the perspective of economic management through data consulting.Combined with the future container throughput of Qinhuangdao port by exponential smoothing method,the main direction suitable for the non-development of Qinhuangdao container transport industry is deduced by SWOT analysis,and then the development strategy suitable for Qinhuangdao port is obtained and corresponding safeguard measures are proposed.The development strategy of container business of Qinhuangdao port is mainly oriented by centralization and differentiation.In view of these two strategic orientations,I put forward six development strategies for reference:market segmentation,providing personalized services;Rely on fine service,manufacture brand effect;Make overall planning and appropriate,expand new value-added business model;Strengthen marketing efforts;Assess the situation,rely on policies to obtain government support;Complementary advantages to build a combined transport network;Shippers first,continue to strengthen customer service strategy to create a brand belonging to the container business of Qinhuangdao port.To sum up,Qinhuangdao port container transport business in the next few years,the economic environment is very good.The company should combine its own characteristics,control the weak points of the enter:prise,to avoid adverse events.At the same time,we should actively adjust the operating system and mechanism,optimize the personnel organizational structure,reserve human resources well,and build a team with strong executive force and excellent business skills for business development and enterprise development.At present,railway-water combined transport and One Belt And One R oad are prevailing in subsidizing container transport.Under the current favorable policies,Qinhuangdao port new harbor container terminal co.,ltd.should seize the breathing space to actively explore new business development strategies and expand new growth poles and profit points for container business of the terminal.