The Strategic Management Research Of The Xiamen MR Design Institute Co.Ltd.

Since the Reform and Opening Up,the municipal transportation infrastructure and the traffic capacity of China have made great progress.Meanwhile,the traffic design industry has been developing rapidly.However,many design institutes have to face increasingly fierce market competition,after the corporate system reform of State-owned traffic design institutes and the development of private design institutes.The strategie management research of traffic design institutes is so little that could not provide effective guidance.This thesis means to research on the development strategy of Chinese private design institutes.This thesis takes the Xiamen MR Design Institute Co.Ltd.as an example for researching.Chapter One introduces the background,significance and object of the research.Chapter Two expounds the basic theory and analysis method of strategic management.Chapter Three systematically analyzes the internal and external resources and environment of the Xiamen MR Design Institute Co.Ltd.Chapter Four determines the development concept,corporate vision,Strategic positioning and goals.Chapter Five expoiUnds the implementing method of the development strategy in detail.Finally,Chapter Six summarizes the research results of this thesis.Through the strategic management research,the author believe that Chinese private traffic design institutes can achieve further development by the following ways:putting emphases on talents strategy,establishing a refined design concept,achieving more in-depth and detailed business management,implementing multiple cievelopment patterns,building the internet technology platform,realizing information construction.The significance and value of this thesis is providing scientific suggestion for Chinese private design institutes by analyzing a typical design institute,and filling the blank of the research on the development strategy of private design institutes to a certain extent.