Research On The Development Strategy Of Nanjing KS Architectural Design Institute

With the continuous progress of China’s socialist market economy reform,the deepening of economic restructuring and the rapid development of urbanization,the rapid development of residential,urban commerce,public transport and related infrastructure has been promoted.At the same time,economic growth has also changed from quantitative to qualitative.The market competition is more intense.In the current domestic and foreign market economy background,only when architectural design institutes give full play to their internal advantages,make use of the external environment,based on long-term development,formulate strategies suitable for their own development,and form a sustained competitive advantage,can they occupy a place in the fierce competitive market.In this paper,Nanjing KS Architectural Design Institute is selected for research.Facing the current rapidly changing market environment,in order to maintain its leading position in the same industry,it is particularly important to determine its own strategic positioning and development direction.Firstly,this paper introduces the background,purpose and significance of the research of Nanjing KS Architectural Design Institute;secondly,it introduces the definition of the company’s development strategy management theory and relevant analysis tools;secondly,it analyzes the macro environment of Nanjing KS Architectural Design Institute with PEST model,and summarizes the external market environment with EFE;at the same time,through the internal resources,capabilities and enterprises of Nanjing KS Architectural Design Institute Analyze the industry culture and other aspects,and summarize the internal environment with ife;analyze the opportunities,challenges,strengths and weaknesses of the company with SWOT,and formulate the development strategy of Nanjing KS architectural design institute through quantitative analysis of QSPM;finally,formulate the implementation and guarantee measures of the development strategy of Nanjing KS architectural Design Institute,such as: optimize the organizational structure,reasonably and scientifically allocate human resources,development of information technology and other safeguard measures.Based on the research and analysis of Nanjing KS Architectural Design Institute,this paper holds that we should take(so)strategy as the overall strategy,make good use of the current good economic market environment,the state’s active policy support and the application of new technology,optimize the internal management of enterprises,strengthen the construction of talent echelon,and improve the information system.Its development strategy is carried out from three aspects: first,active product development strategy,second,vertical integration strategy,third,active marketing penetration strategy.