Research On The Visual Impact Of AR Technology On Modern Chinese Style Packaging Design

With the rapid development of technology,various intelligent terminal devices are full of people’s audio-visual life.At the moment when Chinese-style packaging design is popular,AR technology has gradually penetrated into traditional packaging design,which has also resulted in modern Chinese-style packaging design.A variety of information transmission methods.In order to promote the applicability of modern Chinese style packaging design under the digital environment,let more Chinese style elements improve the cultural inheritance and dissemination of product packaging as a high-quality medium,so that traditional Chinese style elements do not just stay in packaging The design of the display is more in the process of people’s daily shopping,so that consumers can more vividly understand and accept more of China’s excellent traditional culture.This article mainly analyzes the visual impact of modern Chinese style packaging design based on AR technology.Starting from the expression of traditional Chinese style packaging,this article describes the design method of AR technology in the field of modern Chinese style packaging design in an interactive fusion form.The intention is to explore the new trend of the development of modern Chinese style packaging and to broaden the innovative design methods of AR technology in the visual expression of modern Chinese style packaging design.