Study On Cash Flow Management Of Pang Da Automobile Trade Group

With the increasing development of the global economy,cash flow has become an important resource for enterprises and the bloodline of the survival and development of modern enterprises.The cash flow extending from top to bottom in all links of the production and operation of the enterprise is also a necessary factor for the growth and development of the enterprise.However,corporate managers lack management awareness of cash flow,overemphasis on the pursuit of profits and neglect the supervision of cash flow conditions,leading to the failure of many companies to operate normally or even go bankrupt because of cash flow disruption.Therefore,it becomes extremely necessary to strengthen and optimize the cash flow management of enterprises.For the automobile sales industry,if the business is in a loss state,the company's cash flow cannot guarantee the normal operation of the business,which will have an adverse impact on the production and operation of the business.Due to the special distribution model of the automotive industry,long-term overwhelming supplier payments have become the main source of corporate liquidity.However,with the sharp decline in automobile sales,the increasing debt ratio,and increasing competition in the industry,the model of long-term use of cash for loan payment is obviously no longer suitable.Therefore,auto companies need to strengthen cash flow management and balance cash inflows and outflows to ensure the normal operating turnover of cash flows and reduce the risk of debt service.This article selects the huge automobile trade representative company of automobile sales as the research object,and combines the financial data of the huge automobile trade from 2014 to 2018.Through case studies,qualitative and quantitative analysis,the company's basic situation,cash flow status and cash flow are first explained.Manage the current situation,and then analyze the company's main problems based on this:lack of strategic cash flow management,irrational cash flow structure,insufficient cash flow from operating activities,etc.,and then analyze the reasons for these problems from internal and external factors And proposed improvement measures.Through research,the following conclusions are reached:the management style and development strategy of the company will affect the cash flow of the company's operations,investments,and financing.Having good cash flow management can improve the ability of cash flow to create value in the entire value activity and increase the use of funds Efficiency,better prevent cash flow risks,and thus realize corporate value.Therefore,enterprises should attach importance to cash flow management,strengthen internal control of cash flow management,and establish a cash flow risk early warning mechanism.Finally,the research in this paper also provides some reference and reference for other companies to improve their cash flow management level.