Study On Competitive Strategy Of Shandong X Intelligent Machinery Company

At present,China’s equipment manufacturing industry is facing development transformation.Equipment manufacturing industry is also upgrading from traditional machinery manufacturing to intelligent manufacturing,and is gradually approaching"Industry 4.0".In the current complex economic situation and policies,China’s equipment manufacturing enterprises have made great progress while there are still some problems.This paper takes Shandong X Intelligent Machinery Company as the research object.By analyzing the development trend of equipment manufacturing industry in recent years and the latest key data,it provides some ideas for enterprises to formulate competitive strategies.In this paper,through theoretical research combined with the actual case,from the external macro environment,the enterprise internal environment,choice of competitive strategy and other aspects,with the tools of strategic management analysis,intelligent machinery company is Shandong X in the current competitive environment how to select the strategy are analyzed,and specific implementation measures and guarantee measures are put forward.The main research conclusions are as follows:first,high-end equipment manufacturing industry has experienced many years of development,with One Belt And One Road and macro policy dividend and other new industry development opportunities are coming,Shandong X intelligent machinery company should seize the opportunity,meet the challenge,expand the company’s market share,to achieve industrial upgrading;Second,Shandong X Intelligent Machinery Company has many advantages in product technology research and development,sales and enterprise brand,but it needs to further optimize and reform the management mechanism;Third,the equipment manufacturing market competition is fierce,the company needs to face the threat from domestic and foreign competitors;Fourthly,for Shandong X Intelligent Machinery Company,the strategy of cost leadership and differentiation integration is the most suitable competitive strategy for its development;Fifth,in order to ensure the implementation and landing of the strategy of Shandong X Intelligent Machinery Company,specific safeguard measures are put forward in the aspects of technological innovation,human resources construction,management mode reform and service marketing.In this paper,through in-depth analysis of the latest situation and challenges faced by traditional manufacturing enterprises such as Shandong X intelligent machinery company,a strong operational implementation plan has been developed to provide theoretical guidance and practical basis for the sustainable development of Shandong X intelligent machinery company.The main innovation points of this paper are as follows:1.Put forward the competitive strategy of cost leadership and differentiation integration in line with the actual situation of Shandong X Intelligent Machinery Company,which provides reference for the strategy formulation of similar companies in the industry.2.Put forward the implementation path and safeguard measures of the cost leadership and differentiation integration strategy of Shandong X Intelligent Machinery Company to ensure the smooth realization of the strategic objectives.