China’s Film Photography Media In The Era Of Digital Communication

Film photography was the most popular photographic medium before digital photography.It is an old medium compared to current digital cameras and mobile photography.In the development of nearly two hundred years,the history of these two hundred years has been recorded in the form of pictures,which is a medium with important historical significance.With the development of digital communication technology,this traditional photography technique has gradually moved to the edge of photography.Digital photography has been accepted by the public for its convenience.Due to the demand for social networking and the trend of humanization,photographic equipment has been designed to be more and more simple,and the threshold is getting lower and lower.Nowadays,mobile photography has entered a zero-threshold photography era.Although film photography is no longer the mainstream photography equipment,it has not completely disappeared.With the help of digital communication technology,film photography can be spread on the Internet,but in essence,film is still used as a niche toy by consumers.Film photography has being consumed more as a symbol of consumption in the digital communication era,or is becoming a social tool or a symbol of identity.This article focuses on the "film photography medium".The main research issue is why the film photography medium is still existed in the digital communication era,when digital photography has become popular,why it exists and the meaning of its existence.And in the future,whether film photography media will still exist,if so,in what way,and where the film photography culture should continue to develop.If it does not exist,when will it die? These two questions are the last thing to discuss in the article.The application value of this paper lies in the fact that the author wants to predict the future development trend of film media through his own research,and seek a better way out and more living space for film photography media through the idea of media evolution and the theory of media fusion.This paper explores the development of film photography media in the digital communication era by literature analysis,in-depth interviews,case studies,interdisciplinary research and questionnaires.The overall logic is written according to the five elements of communication.