Research On Marketing Mode Upgrading Countermeasure Of YN Airlines

With the globalization of the aviation of passengers transport market,the integration of aviation marketing and the increasing volume of air transport,the supply of the global air transport market exceeds demand,and the competition is becoming increasingly fierce.As the largest base company in Yunnan province,Yunnan Airlines are facing the pressure of the downward economic;the uncertainty of the aviation market from the political instability of the big powers;the decline of the willingness of consumption of government,enterprises,institutions and residents;and the rapid development of high-speed rail.At the same time,it also faces the opportunities brought by the warming of markets around our country,industry regulation policies,fluctuations in oil prices at low and medium levels,and the direction specified by the 13 th Five-Year Plan of the state to promote the development of the aviation market.In the face of opportunities and challenges of environment,YN airlines break through present situation,makes the upgraded the marketing model 2.0 is imperative,to focus on the optimization of traffic network hub,the development and innovation of products and services marketing idea transformation,more nodes interconnected ideas expand marketing channel four measures,achieve the strategic goals of the enterprise sustainable development.Based on the summary of airline marketing theory,this paper analyses the macro marketing environment of YN airlines and micro marketing environment,,and then to the situation of marketing mode of YN airlines and restriction factor analysis,and it takes the department of Yunnan airline's marketing as the research background,and on the basis of a large number of practical work arguments,which will make the Yunnan airlines optimizes the airline network structure continuously;Service quality,brand building,product development,innovation and customer maintenance mode,strengthening the development of core technology independent,perfecting website direct selling mode,promoting sales target subdivision,and widening the train of thought with the help of “Internet +”,forming the sharing mode of airline resources,enterprise culture and marketing service,and watching the joint venture of aviation enterprises.Good prospects for the development of the Communist Party of China.Therefore,it is of great practical significance to formulate Yunnan Airlines to build up an upgraded marketing model.