Research On The Development Strategy Of Dongguan Automobile Industry Integrated Logistics Service Project Based On SWOT

The used car industry in Dongguan comprehensive logistics services inefficient circulation mode,industry policy is not completely,the transaction cost is higher,the market credit system is not perfect,facing a shortage of options,the lack of talent,but also unable to meet the market supply and demand and vehicle salvage value price evaluation.Starting from the current situation,characteristics and problems of second-hand car market,this paper combines the application of second-hand car marketing model theory with practice,optimizes and constructs a new second-hand car marketing model,and ensures that the new marketing model meets the diversified needs of consumers.Based on the comprehensive logistics service project as the background of the auto industry,Dongguan city,through the development of the used-car market both at home and abroad,compare the used-car market in our country development course and current situation,find out what's wrong with its used-car market,for the further development of automobile industry comprehensive logistics service project in Dongguan and transform provide the basis;First,the comprehensive logistics service project of Dongguan automobile industry was comprehensively analyzed by SWOT-PEST analysis.Then,AHP analysis was used to construct a judgment matrix for influencing factors,and the weight was given by evaluation and calculation of expert group to construct an analysis matrix.On this basis,the paper puts forward the strategic framework and countermeasures for the development of Dongguan automobile industry comprehensive logistics service,and makes the strategic choice for the development of Dongguan automobile industry comprehensive logistics service.The article is divided into six chapters.The first chapter is the introduction,mainly introduces the significance of the topic and the research background.The second chapter introduces the theoretical basis of strategic analysis and provides the necessary tools and general methods of strategic analysis.The third chapter,on the existing second-hand car market survey and analysis,introduced the basic situation of the second-hand car market,as well as the current problems of the second-hand car market in Dongguan city.Chapter four analyzes the comprehensive logistics service project of Dongguan automobile industry with SWOT-PEST.The fifth chapter,with SWOT quantitative analysis of the development of Dongguan automobile industry comprehensive logistics service,project strategy analysis,clear Dongguan automobile industry comprehensive logistics service management new trend,and give specific strategic development countermeasures.Finally,the conclusion and prospect.