Research On The Development Strategy Of The Second-hand Car Trade Market In Chongqing West International Automobile City

With the development of china’s economy in recent years,the country’s auto industry is booming,which led to the rapid growth in the Used car marker.Although there are many online second-hand car e-commerce providers,more than 95% of actual transactions and final transactions are still delivered offline,which indicates the necessity and importance of the second-hand car trading market.However,with the development of the Internet and social technology,the original traditional second-hand car entity trading market has been unable to meet the growing consumer demand and meet the development needs of modern society.The second-hand car market must make some changes to adapt to the future market development.At first,this paper adopted the method of investigation and research,to visited several large and influential used car trade market in Chongqing,to do the corresponding for their advantages and disadvantages,find out the common problems existing in current Chongqing second-hand car trading market,find out the most representative of the second-hand car market,Focusing on the second-hand car market of Chongqing west international automobile city,made a case study of the specific studies,analyzed by PEST and SWOT analysis method,Used the method of questionnaire on consumers.Through the questionnaire data analysis,found the current problems in the used car trade market,such as crowded space,inadequate supporting facilities,and backward of business philosophy and management.Based to the above analysis,this paper presents a new trend of the Used car marker in the future,and gives the future development strategy and direction for the Chongqing west international auto city second-hand car trading market,and to promote the development of the whole Chongqing second-hand car trading market.