Research On The Evaluation Of Public Communication Space Of Dali Characteristic Tourism Village Based On Social Demand

As an important component of rural settlement space,public communication space is an important carrier of village spiritual civilization,and plays an important role in meeting social needs,inspiring village vitality and realizing rural revitalization.The various behavioral activities produced in the public communication space are the soul of promoting rural rejuvenation.The purpose of this paper is to make the traditional villages "live" through the study of the public communication space,and to obtain long-term stable development,and thus provide a new look for rural revitalization.In the existing research,in the fields of architecture,planning and other fields,there have been researches on village residential buildings,village forms,village landscapes,etc.,and from the sociological and psychological aspects,through the needs of multiple subjects,public communication space There are few studies on material carriers and non-material cultures.Therefore,this article starts from the specific situation of characteristic tourist villages in Dali and is rooted in its ethnic soil.On the basis of analyzing the diversified needs of the public communication space,we use the knowledge of sociology,psychology and economics to explore the development strategy of the village public communication space that reflects the regional culture.The details are as follows:Through the analysis of the influencing factors of public communication space and the arrangement of village information,this paper selects three villages—Nuo Deng Village,Xinhua Village and Xizhou Village as the research objects.Representing three different types of Dali Bai nationality and tourism development at different stages of the village: Nuo Deng Village-Gradual,Xinhua Village-Development,Xizhou Village-mature.Based on the theory of communication and space,place theory,self-organization theory,and urban diversity theory,the current situation of public communication space in different villages is analyzed and evaluated.Through field research and questionnaire survey,the elements of the current public communication space are analyzed.The four aspects of the use of public communication space in the three villages were analyzed: behavioral subject,behavioral activities,use needs,and satisfaction of public communication space.Combined with the research results,the relationship between behavioral activities and public communication space was discussed,and the needs of three types of users: aborigines,tourists and foreign practitioners were analyzed.On the basis of summarizing the common problems of the public communication space of the surveyed villages,using the methods of document collation,presupposition index,Delphi expert consultation and analytic hierarchy process,from spatial scale and texture,material and spiritual culture,space In terms of vitality and space quality,the evaluation system of the public communication space of the Bai villages in Dali was constructed.Then,the SD semantic analysis method is used to set the scoring standard for the third-level factor in the evaluation system through the combination of qualitative and quantitative.The multi-factor weighting method is used to calculate the scores of various factors,and then the SD semantic analysis method is used to classify the comprehensive evaluation results when calculating the comprehensive scores of the village public communication space.Finally,based on the evaluation results,the comprehensive grade of Nuo Deng Village is A,the comprehensive grade of Xizhou Village is B,and the comprehensive grade of Xinhua Village is C.And based on the relative evaluation level of different villages at different levels,the public communication space of different villages is analyzed in depth,and the reason for the level difference is found in the first-level indicator layer.On the basis of the evaluation results and the reasons analysis,the specific measures for the public communication space of the three villages were first proposed.The Dali Bai villages with different comprehensive evaluation levels: the public interaction space of tourism gradient,development and mature villages were summarized.Summarize the protection and development strategies of the public communication space of these different types of villages in terms of spatial scale and texture,material and spiritual culture,space vitality and spatial quality.The research aims to provide some reference for the development of Dali's characteristic tourism villages in the new era and new opportunities to create a public communication space that combines traditional culture with contemporary diversified needs.In addition,I hope this study can enrich and expand the thinking of the protection and development of traditional villages in China,and contribute to the research field of public communication space.