Research On KD Company After-sales Service Quality Improvement Strategy

With the increasingly perfect deployment of power self-service payment terminals in the power industry,the importance of after-sales service has become prominent.The quality of after-sales service has become the main reason for all relevant enterprises to compete for market share and expand their influence in the power industry market.At the same time,it is possible to enter the power industry.There are relatively few enterprises that are qualified to provide power self-service payment terminal after-sales service.This has led to the incompleteness of the after-sales service system of the power self-service payment terminal in the power industry.At the same time,the power industry's management of power self-service payment terminals is gradually reforming.Facing the improvement of management requirements and the impact of external competition,how to scientifically and effectively improve the after-sales service quality of power self-service payment terminal enterprises has become a lot of current management.Important issues faced by companies related to power self-service payment terminals.KD Company is a scientific research industry unit directly under the power industry.There are many problems in the after-sales service that need to be solved.The paper selects KD's electric self-service payment terminal as the research carrier to study the quality of after-sales service,and solves the problem of the after-sales service quality that KD company faces in practice.Based on the theory of service quality management,this paper makes a comprehensive review of the characteristics and evaluation methods of after-sales service quality of power self-service payment terminal products.The SERVQUAL scale was used to compile and evaluate the items of the KD company's self-service payment terminal service quality scale.The questionnaire was tested on five dimensions,for a total of 22 items.After the questionnaire is issued,the questionnaires are collected,and the survey data related to the research are collected and statistically analyzed.Based on the various dimensions related to the quality of KD's self-service self-service payment terminal service,the dimensions that affect the overall after-sales service quality are identified.According to the relevant theory and the actual situation of KD company,the corresponding improvement measures and safeguard measures are proposed to improve the customer's satisfaction with the quality of the self-service payment terminal service,and at the same time achieve the goal of occupying a larger market share.