Research On Dynamic Pricing Of Container Liner Transportation Based On Overbooking Strategy

Container liner transportation is one of the basic forms of international shipping and has undertaken more than 80%of international industrial trade transportation.Due to the impact of the international financial crisis,international trade fluctuations and the trend of large-scale ship development,the imbalance between supply and demand in container liner transportation has become increasingly prominent in recent years and liner freight rates have fluctuated dramatically,leading to increased competition in the container liner transportation market.How to design an innovative,effective and reasonable container liner transportation pricing mechanism to increase the container liner’s space utilization rate and increase the liner company’s transportation efficiency and benefits while meeting the container shipper’s freight demand is related to the liner company’s future survival and development Important decision issues.Aiming at the dynamic pricing problem of shipping container liners in multi-segment,based on the over-booking strategy of container liners,the paper analyzes the impact of the change of the price of the inter-ship space on the shipping volume of the shipping market and uses the Poisson distribution to simulate the pre-sale period.The customer booking and retiring process,with the goal of maximizing the revenue of the shipping company,constructed a multi-segment container liner dynamic pricing model based on the overbooking strategy.The model is solved by the method of coding and inductive reasoning and the feasibility of the method is verified.The example is based on a trans-Pacific container liner intercontinental route operated by the shipping company.The results of the dynamic pricing method and the unified fixed pricing method are compared under the overbooking strategy.The calculation results show that when the demand for container-to-container liners is fixed during the pre-sale period,after the dynamic pricing,the total sales volume of the shipping company and the total revenue of the shipping company will increase;As the pre-sale period increases from low to high the cabin price increases and the total return first increases to the maximum value,ollowed by a rapid decrease.The study indicates that the dynamic pricing strategy of the shipper during the pre-sale period is used to optimize the liner company’s pricing decision on transportation prices,which is not only conducive to regulating cabin sales,ontrolling the number of overbooking and avoiding overbooking.The high compensation costs caused by the order and the in fluence of the liner company’s reputation and can overcome the impact of the cargo No Show on the income and significantly improve the liner company’s income level.