Research On Models Construction And Health Evaluation For Core Enterprises Of Maritime Ecosystem

Shipping is strategic foundation and service industry for China.At this stage,the development of internal support factors for shipping has been basically solved,and the further development of the shipping industry has turned to the integration of maritime ecology.In order to promote the maritime ecological integration and achieve the co-evolution,do research on maritime ecosystem according to the 4C research framework of context,construct,configuration and cooperation and employing natural ecosystem and business ecosystem theory.The research is mainly divided into two parts,one is constructing models for the maritime ecosystem,another is evaluating health status of the core enterprises for the maritime ecosystem.On the first part,firstly,analyzing the components of maritime ecosystem systematically,building the structural model.Secondly,building the elements relationship model and the external environmental influence model of maritime ecosystem according to the structural model.These models could provide a basis for further analyzing the influencing factors of the synergistic evolution of the components and for analyzing how to optimize the cooperative symbiosis.On the second part,in order to play the vital role on leading the ecosystem,firstly,analyzing the characteristics of core enterprises according to natural and business ecosystem theory.Secondly,designing a core enterprises health evaluation index system.Due to the rationality of the evaluation is closely related to the method of determining the index weight and fusing the index information.Considering both subjective and objective weight,employing interactive weight aggregation and evidential reasoning approach for evaluation.Taking Maersk,COSCO SHIPPING and Hapag-Lloyd as examples,the evaluation results are obtained through programming calculation.COSCO SHIPPING needs to improve health status as the core enterprise of Chinese maritime ecosystem.Further discussing the factors affect health,providing corresponding suggestion of optimizing routes and enhancing counter-cyclical investment capabilities.The research could be helpful for grasping the health status of core enterprise,keeping core enterprises and maritime ecosystem healthy.