Research On Creative Product Design And User Experience Marketing Based On Beijing Palace Museum

As a strategic emerging industry,the development of cultural and creative industries in recent years has increasingly highlighted the significance of promoting the transformation of traditional industries and promoting the upgrading of economic structure under the new normal.Driven by both consumption upgrading and the development of cultural and creative industries,the cultural and creative products of the Palace Museum have developed rapidly and the operation of cultural and creative brands has become increasingly mature.The cultural and creative products of the Palace Museum not only meet people’s consumption demand for spiritual culture,but also conform to the law of innovation and development of the cultural and creative industry of the Palace Museum.This paper mainly studies and analyzes the cultural and creative product design and user experience of the Palace Museum.Based on the aspects such as cultural and creative brand operation status of the national Palace Museum,operation characteristics of Wenbo industry at home and abroad and product analysis and product new strategy,the paper adopts a large number of detailed user experience research and makes in-depth analysis the cultural and creative products of Beijing museum,so that we have a more intuitive understanding of the development of entrepreneurial state of the national Palace Museum and new strategic Suggestions can be put forward.This paper takes Garrett’s five elements of user experience as the research theory and combines the bottom-up research of this paper from the aspects of strategic layer,the scope layer,the structure layer,the framework layer and the presentation layer.Centering on user experience,cultural and creative products can play a better role.Through a large number of user experience questionnaires and case studies,it is found that there are some problems in the design of cultural and creative products of the Palace Museum.There is a lack of in-depth exploration of the user experience of cultural and creative products of the Palace Museum,which makes it impossible for the cultural and creative products of the the Palace Museum to form a direct proportion with the value of the cultural and creative brand of the Palace Museum.As a result,consumers do not have a good sense ofexperience after purchasing cultural and creative products of the Palace Museum.As for the relationship between cultural and creative product design and user experience,three conclusions are proposed: first,the relationship between cultural and creative product design and user experience is inseparable,and they influence and interact with each other.2.The cultural and creative department of the Palace Museum should focus on the user experience and users’ feedback.3.The quality of cultural and creative products of the Palace Museum needs to be improved.