Design Strategy Of Entity Bookstore’ssense Of Space And Cultural Identity Based On The Method Of Semantic Differential

The physical bookstore is a cultural landmark of the city and an important role of cultural communication,which can provide the public with the spiritual and cultural necessary for life.With the development of the Internet economy and the transformation of the industry,the development of physical bookstores has been greatly affected.In order to change the embarrassing dilemma faced by physical bookstores and establish a cultural publicity position,the country has successively introduced supporting policies in 2013 to encourage physical bookstores to transform and survive.From 2013 to 2016,the bookstore industry began to pick up,and a large number of new physical bookstores appeared in the market.Therefore,in 2016,the state launched new guidance,and it is expected that the urban and rural integrated bookstore system will be initially established in 2020,encouraging the construction of highquality special bookstores.As a cultural consumption space,physical bookstores create a comfortable and relaxed cultural atmosphere for the people,which can encourage the people to actively participate in cultural undertakings and cultural activities,cultivate cultural selfconfidence,and increase cultural output.Therefore,it is particularly important to help the development of new physical bookstores and enhance the cultural atmosphere and cultural identity of bookstores.In this article,the relevant theories of spatial perception,cultural identity and architectural evaluation are sorted out by consulting literature,and the SD semantic analysis method is determined as the research method.Then,the influencing factors that influenced the spatial perception and cultural identity of bookstores are collected through field surveys and interviews.And 27 evaluation items are selected for providing a theoretical basis for subsequent data collection.Next,in the third chapter,field research is carried out on physical bookstores by using the SD semantic analysis method.A questionnaire survey is respectively conducted on six bookstores across the country,and the questionnaire data is analyzed by a variety of statistical methods and factor analysis methods.SD survey and analysis tables are drawn to analyze the current status and problems of the bookstores.Finally,factor analysis are used to reduce the dimensions of the 27 variables involved in the questionnaire,and six public impact factors are extracted,namely:(1)spatial organization factor(2)spatial theme factor(3)cultural atmosphere factor(4)decoration and perception factors(5)regional and historical factors(6)environmental atmosphere factors.The scatter plots are drawn according to the factor table to roughly infer the correlation between the various factors.Furthermore,four points of design strategies for spatial perception and cultural identity of physical bookstores are extracted:(1)the creation strategy of the theme function(2)the creation strategy of the space organization(3)the creation strategy of the cultural atmosphere(4)the creation strategy of the environmental atmosphere.Finally,the four-point design strategy are deeply analyzed in the fourth chapter.In terms of the creation strategy of the theme function of physical bookstores,the response of the bookstore theme,format,circle culture and various cultural activities to the bookstore’s cultural identity is mainly expounded.In terms of the creation strategy of the space organization,the strategies are integrated from the aspects of site selection,space layout,space movement,and space nodes.In terms of the creation strategy of cultural atmosphere,the design strategies are proposed from multiple cultures,regional cultures,and brand cultures.Regarding the creation strategy of environmental atmosphere,the strategies are respectively proposed in terms of lighting,color,interface,material,smell and so on.This article hopes that through the study of design strategies of physical bookstores’ space perception and cultural identity,the using experience and needs of user could be fully understand during the design of physical bookstores.And the stereotyped “book + coffee” marketing model would be broken.The culture environment of bookstores with a sense of belonging and identity would be created to meet the high-quality spiritual and cultural needs of nowadays society by more focus on cultural attribute and expression of different cultures’ characteristics.