Research On Enterprise Culture Construction Of XSJ Company Based On Core Business

With the increasingly improved status of cultural construction in the economic and social development of China,the construction of corporate culture has become a determinant of the competitive strength and sustainable development abilities of an enterprise.XSJ company is a16-year-old construction enterprise,whose business covers the manufacturing and installation of light and heavy steel structures.Due to its unclear definition of core business and multiple problems of the construction industry in corporate culture construction,the company has seen sluggish business development,and its existing corporate culture construction can no longer meet the needs of enterprise management.Accurate identification of the core business along with perfect and targeted construction of corporate culture can promote the development of enterprise business and culture in theory and accelerate the realization of strategic objectives in practice.An intensive study on core business,corporate culture connotation,and their relationship has been conducted in this paper using literature retrieval and inductive inference.On this basis,it can be defined that corporate culture construction and core business development are of importance for the benign development of an enterprise.Moreover,a conclusion that core business and corporate culture are mutually reinforcing and promoting has been drawn upon the analysis of various elements of corporate culture and core business,which is also the innovation of this dissertation.By defining the relationship between corporate culture and core business,the BCG matrix and industry analysis have been adopted to compare and analyze the operation of four types of business of an enterprise and the industrial development.In this way,the core business can be distinguished from the general business.Meanwhile,core business has been explicitly characterized by high level of refinement,high technical requirements,promising market development,and difficulty of managing customers from the perspectives of product,technology,market,and customer.Based on this,critical factors affecting the development ofcore business have been analyzed with the IFE(Internal Factor Evaluation Matrix),through which,a starting point for improving the core business ability can be located.Concerning the corporate culture construction,cultural concepts at various development stages have been evaluated through questionnaire survey,market research,and comparative analysis.Furthermore,problems existing in constructing material culture,spirit culture,and system culture have been detected in the current stage via data analysis,indicating that the existing corporate culture construction fails to keep pace with the need of developing corporate culture at the present stage.Therefore,an optimizing strategy has been designed in this paper for constructing corporate culture based on core business upon comprehensively analyzing characteristics of core business,competitive advantages,and corporate culture construction issues.Specifically,it is to optimize corporate culture construction via the product,technology,market,and customer of the core business.Besides,a scientific and systematic safeguard measure has been also prepared for guaranteeing the smooth implementation of the optimizing scheme.Finally,this paper solves the problem of slow development of the company by perfecting its construction of corporate culture.It is concluded: Only by finding out the core business of the enterprise and formulating the measures of corporate culture construction around the core business can the enterprise highlight its advantages,make up for its disadvantages and achieve the goal of rapidly improving its competitive abilities.This conclusion is applicable to all enterprises with two or more business lines and those whose business is greatly affected by the external environment.Identifying and adjusting timely and accurately the contents of core business and corporate culture construction according to the development strategy of the enterprise and the changes of the external environment is of great practical significance to construction enterprises and of great guiding significance to enterprises committed to diversified development.