Research On The Competitive Strategy Of SDFY Group Company

Founded in the 1990 s,SDFY Group,the original main products are household furniture,with the company's transformation and development,the current main products are colored steel plates.With the intensification of the competitive environment in the building materials industry in recent years,as well as the problems of its own development,leading to the development of SDFY Group's color steel business has entered a bottleneck period of internal and external problems,the internal product differentiation is low,the price advantage is small,the production efficiency is not high,the management is sloppy,the financing burden is too heavy and other problems are insufficient,the external environmental protection policy is strict,the localization rate of key technology and equipment is low,the industry competition is fierce,buyers have a strong bargaining power,suppliers have a strong bargaining power and other development threats to the sustainable development of the enterprise has brought certain obstacles.There is an urgent need for companies to develop reasonable strategic development measures to get out of the current development dilemma.In this paper,we used literature research method,model analysis method,comparative research method and other methods to study the development and implementation of competitive strategy of SDFY group companies.First,an external environmental analysis of the SDFY Group was conducted.The basic situation of the SDFY Group is introduced,and the PEST model,the Five Forces model,and the EFE model are used to analyze the macro environment of the company and the environmental situation of the industry,and to evaluate the external environmental impact factors.Secondly,this paper has conducted an internal environmental analysis of the SDFY group of companies.An analysis of the internal core competitive advantages and deficiencies of the enterprise and an evaluation of the internal environmental impact factors were carried out.Once again,the SDFY Group of companies made a competitive strategy selection.On the basis of SWOT analysis of SDFY Group,the basic competitive strategy was analyzed,and the differentiation strategy was selected for the company by using quantitative strategic planning matrix analysis,and the strategic implementation path of product differentiation,price differentiation,marketing channel differentiation,service differentiation and image differentiation was proposed.Finally,the selection of the appropriate strategic assurance and strategic control is based on the environment in which the strategy is implemented.From the perspective of strategic management,this article analyzes the challenges and opportunities faced by the company by combing its external environment and internal environment,so as to help it face the fierce competition in the same industry under the relatively poor market position,seize the external opportunities with its own advantages,overcome its own disadvantages to reduce external threats,obtain new competitive advantages,and provide reference for the company's future development.